Google Guaranteed LSA
Full application, insurance verification, and background checks. Your ad sits above everything else for "roof replacement," "storm damage," and "leak repair" searches.
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Chicago Roofer Marketing
Book full-replacement jobs — not $400 leak calls from storm chasers
Chicago roofing is brutal: insurance politics, storm-chasing out-of-state crews, and homeowners who all call three roofers before choosing one. We build a high-ticket marketing system — LSA for storm-intent, SEO for "roof replacement Chicago," and insurance-savvy landing pages — that puts your verified, local company at the top of the list.
Why It Matters
Chicago roofing is a high-ticket, low-frequency purchase — and every lead is hotly contested
Chicago gets enough hail and high-wind events that insurance claims drive a huge share of full-roof replacements. The problem: out-of-state storm chasers flood in after every major event, overbook homeowners, and leave legitimate local roofers fighting for scraps.
Being verifiably local and Google Guaranteed is now your unfair advantage. LSA sits above everything else on "roof replacement" and "storm damage" searches, while SEO captures the homeowners who do their research before picking up the phone.
We pair both channels with landing pages that speak the language of insurance claims — deductible assistance, adjuster meetings, full warranty workflows. The result: fewer tire-kickers, more signed contracts.
$14K
Avg full-replacement ticket
73%
Of full-roofs are insurance-driven in IL
LSA
Sits above Map 3-pack & organic
3–5
Roofers homeowners compare before deciding
What's Included
A full-ticket system for Chicago roofers
Map 3-Pack Optimization
GBP rebuild with drone photos of finished installs, polygon service areas, and category tuning for full-replacement intent.
Replacement-Intent SEO
Pages for "asphalt shingle replacement," "GAF certified," "metal roof Chicago," "flat roof," and every spec a homeowner actually Googles.
Insurance-Savvy Landing Pages
Pages that educate homeowners on deductibles, adjuster meetings, and what an honest roofer actually does — so you skip the tire-kicker conversations.
Storm Response Campaigns
Pre-built campaigns that launch within 24 hours of a major Chicagoland storm, capturing search spikes before the out-of-state chasers arrive.
Lead Quality Tracking
Every lead scored: full-replacement vs repair, insurance vs out-of-pocket, residential vs commercial. Your estimators only chase the high-ticket jobs.
Every Month, Included
Monthly work that books signed contracts
LSA management — bidding, dispute handling, Google Guaranteed compliance
Google Ads — replacement, storm, and commercial campaigns with separate landing pages
GBP weekly posts — recent installs, crew features, manufacturer certifications
Material & spec pages — GAF, Owens Corning, CertainTeed, metal, flat, slate
Neighborhood pages — Oak Park, Evanston, Naperville, Hinsdale, North Shore
Insurance claim content — "how to file a claim," "what is ACV," "deductible assistance"
Schema markup — RoofingContractor, LocalBusiness, Service, Review, FAQ
Review generation — automated SMS with install photos after final inspection
Storm monitoring & response — ads ready to launch within 24h of major events
Dedicated strategist — one human who understands IL roofing insurance
Our Process
From leak-call roofer to full-replacement company
01
Audit & Plan
We audit your current lead mix, average ticket, and top 3 Chicago competitors, then build a 90-day full-replacement plan.
02
Launch
LSA + Google Ads + GBP rebuild + insurance-savvy landing pages — all live within 21 days.
03
Filter & Convert
We filter out leak/patch calls at the lead level. Your estimators only drive to full-replacement conversations.
04
Scale & Defend
Month 4+ we expand into commercial flat-roof, TPO, and property management accounts. Multi-million pipeline becomes normal.
Real Results
Numbers from actual Chicago roofers
Averages across our active roofing clients in the last 12 months.
+174%
Full-Replacement Leads
$14.2K
Avg Ticket on LSA Leads
42%
Close Rate on Scored Leads
Top 3
Avg Map Rank
Roofer Questions
What Chicago roofers ask us most
How do I compete with out-of-state storm chasers?
Being Google Guaranteed, physically local, and verifiably insured wins every time in the long run. After every major storm, we launch "Local & Licensed" campaigns emphasizing your Chicago address and insurance — while the chasers are stuck setting up PO-box addresses.
Can you run storm-response campaigns?
Yes — we monitor Illinois weather and pre-load storm-response campaigns that launch within 24 hours of major hail or wind events. Captures search spikes before competitors react.
How do you filter out low-ticket leak repair calls?
Separate phone numbers, form fields, and landing pages for "repair" vs "replacement." Repair leads get routed to a lower-touch email flow, so your estimators only drive to full-replacement opportunities.
Do you work with commercial roofers too?
Yes. Commercial (TPO, flat-roof, property manager accounts) runs on a separate playbook — LinkedIn + Google Search + case-study-driven landing pages. Often the most profitable side of a roofing business.
What does it cost?
Most Chicago roofer engagements run $2,000–$5,000/month for SEO + Ads management, plus ad spend ($4K–$20K/mo depending on area and storm season). Free audit first.
Works Best With
Pair roofer marketing with the full stack
Ready to beat the storm chasers in Chicago?
Free audit. We'll show you exactly where out-of-state competitors are stealing your calls and how to flip it.