Google Search Campaigns
The bread and butter. We build tight keyword clusters, write high-CTR ad copy, structure match types the right way, and layer negative keywords so you never pay for "best free" searches.
Chicago Google Ads
Google Ads that make money, not just spend it
Most agencies set up your account, flip it to auto-bid, and email you a screenshot every month. We obsess over ROAS — every keyword, every ad, every landing page — so you spend $1 and get $3–$8 back in booked revenue. Not clicks. Revenue.
Why Google Ads
Ads put you on page one tomorrow — SEO takes months
SEO is a long game. Google Ads is a light switch. If you need leads this week, nothing beats paid search — you're buying placement in front of people who already pulled up Google with cash in hand.
Done right, Google Ads is the most predictable lead channel on earth. You know your cost per lead, your close rate, and your lifetime value — so every $1 you put in has a known ROI. Scale becomes a math problem, not a guessing game.
Done wrong, it's the fastest way to set money on fire. Bad keywords, lazy landing pages, no negative lists, and Google's AI will happily burn $500/day bringing you tire-kickers.
$8
Avg return per $1 spent (good accounts)
65%
Of high-intent clicks go to top ads
70%
Of mobile searchers call a business within 1h
41%
Of ad clicks go to top 3 Sponsored results
What's Included
Every campaign type your business actually needs
We don't force you into one campaign type. We build the right mix — Search, LSA, Display, Performance Max, YouTube — for your business, your margin, and your market.
Local Services Ads (LSA)
The pay-per-lead ads that show up above everything else on Google. We handle Google Guarantee verification, budget pacing, review management, and lead disputes to maximize your lead flow.
Performance Max (PMax)
Google's AI-driven campaign that spans Search, Display, YouTube, Maps, and Gmail. We feed it the right signals, assets, and exclusions so it scales profitably instead of dumping spend into branded traffic.
Display & Retargeting
Banner ads that follow your visitors around the web and bring them back. Ideal for longer sales cycles — HVAC replacements, roofing, remodeling, cosmetic dentistry — where people compare for days or weeks.
YouTube Ads
Skippable pre-roll and bumper ads targeted by intent and geography. Cheap reach for building a brand or warming up a market before a big push.
Landing Pages & CRO
An ad is only as good as the page it sends clicks to. We build dedicated landing pages per campaign — fast, focused, one call to action — and run A/B tests until conversion rates compound.
Every Month, Included
The work behind a profitable account
Here's what we actually do — not what we list on a proposal. If you're paying for management, this is the job.
Full account audit — wasted spend, missed negatives, broken conversions
Keyword research & match type strategy — no broad match free-for-all
Weekly negative keyword updates — we read every search term report
Ad copy testing — 3+ variants per ad group, rotated and pruned
Landing page split tests — headline, hero, form length, CTA
Call tracking setup — every phone lead attributed to the right ad
Conversion import from CRM — optimize toward booked jobs, not form fills
Bid & budget management — daily when needed, never set-and-forget
Geo & demographic optimization — exclude the ZIPs that don't convert
Monthly strategy call — plus a Slack line that actually gets answered
Our Process
From zero to first booked lead in days
No 30-day onboarding. We move fast because every day you're not running is a day competitors are eating your lunch.
01
Audit & Research
Days 1–3. Account audit, keyword research, competitor review, landing page plan, conversion tracking architecture.
02
Build & Launch
Days 4–7. Campaigns structured, ad copy written, landing pages built, conversions verified. First clicks within a week.
03
Optimize Daily
Weeks 2–4. Search term reports, bid tweaks, negative keywords, A/B ad tests. Daily eyes on the account until CPL stabilizes.
04
Scale Profitably
Month 2+. Once a campaign hits target ROAS we scale budget, expand keywords, and open new campaign types without losing efficiency.
Real Results
Numbers from active Chicago accounts
Rolling 12-month averages across our ad clients. Varies by industry — solar & roofing run hotter, generic home services closer to 3–4x.
4.2x
Avg ROAS
-38%
Avg Cost per Lead
+164%
Conversion Rate
7 days
To First Lead
Questions
Google Ads, answered honestly
How much should I spend?
Depends on your cost per lead and how many leads you can actually close. As a starting floor, $1,500–$3,000/month in ad spend is enough to get meaningful data in most home service markets. We'd rather start smaller and scale with results than blow a big budget before the account is tuned.
Do I pay Google or you?
Both, separately. Google charges you for clicks directly on your credit card — that money is never touched by us. Our management fee is a separate monthly amount for the strategy, setup, and ongoing optimization work.
How long before I see results?
Clicks start day one. First conversions usually within a week. Stable, predictable cost per lead usually takes 30–60 days of optimization — because the account needs enough conversion data for Google's algorithm (and ours) to learn from.
What's the difference between Google Ads and Local Services Ads?
Google Ads (pay-per-click) charges every time someone clicks your ad. Local Services Ads (pay-per-lead) charge only when someone calls or messages. LSA sits above everything else on Google and is excellent for home services — we typically run both in parallel for maximum coverage.
Can you work with an existing account or do you start fresh?
Either. We can audit and rebuild an existing account (preserving history where useful) or start fresh if it's a mess. Audit first, decide second — we'll tell you honestly which is faster to profit.
Do you lock me into a contract?
Month-to-month, always. We keep you by getting you results, not by legal threat. The only exception is if we custom-build landing pages and a tracking stack — we ask for 60 days so we have time to justify the setup work.
Do you work with my existing website or do I need a new one?
We'll work with what you have if it converts. If your site is slow, confusing, or unfriendly on mobile, we'll build dedicated landing pages for the ads (much cheaper than a full site rebuild). If the whole site is the problem, our web design service solves that permanently.
Dive Deeper
Specific Google Ads campaign types
We run every Google Ads campaign type. Click through for the deep dive on each.
Works Best With
Ads are a channel — pair them with infrastructure
Stop setting money on fire — start making it
Free Google Ads audit. We'll show you exactly where your account is bleeding spend and what we'd fix first. No commitment, no sales pitch.