Custom Hero Section
Headline that matches the ad word-for-word (message match), sub-headline that hits the pain, a single CTA above the fold, and a trust bar showing stars, years, or logos.
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Landing Page Design
Landing pages that double your ad conversion rate
Sending paid ad traffic to your homepage is the most expensive mistake you can make. Dedicated landing pages — one headline, one offer, one call to action — convert 2–4x better than your homepage ever will, for a fraction of the build cost of a full site.
Why Dedicated Landing Pages
Your homepage is a menu. A landing page is a closer.
A homepage has to be everything to everyone — about, services, locations, blog, contact. A visitor coming from a Google Ad for "emergency water heater repair Chicago" doesn't need a menu. They need one answer, one price range, one button that books the job.
Every extra link on a page is a reason to not convert. Dedicated landing pages strip away everything that isn't the decision. No nav, no footer nav, no service list, no "also check out." One promise, one proof section, one CTA.
The math: average homepage converts paid traffic at 1.5–2.5%. A well-built landing page converts 6–12%. Same ad spend, 3x the leads.
2–4x
Higher conversion than homepage
-40%
Cost per lead from paid ads
2.5s
Target load time (mobile 4G)
1
CTA per page. Always.
What's Included
Every page follows the conversion formula
Pattern-interrupt hero → trust block → offer → objection handlers → CTA × 3. Tuned to your offer and buyer.
Social Proof Block
Reviews with real names, star ratings, and photos when possible. Logos of recognizable brands or local associations. Embedded Google reviews with schema markup.
Offer + Urgency
A clear offer ("Free estimate in 24 hours"), a specific benefit, and a genuine reason to act now — limited slots, seasonal pricing, next-day availability. Never fake timers.
Objection-Handler FAQ
The 5–7 things buyers worry about before calling — cost, timing, insurance, warranty, credentials — answered inline so the doubt doesn't send them back to Google.
Analytics + Heatmaps
Google Analytics 4, Meta Pixel, Microsoft Clarity heatmaps, call tracking, and form analytics — all wired up on day one. You see exactly where people drop off.
A/B Testing
We split-test headlines, CTAs, form lengths, and offers. Losers get killed, winners scale. Typical wins: +15–40% conversion lift within 60 days.
How It Works
From brief to live in 7 days
01
Strategy
60-min call: offer, buyer, competitors, objections, ad copy. We leave with enough to write headlines.
02
Write & Design
Day 2–3. Copy mockup + visual mockup — no placeholder text, real hooks, real CTAs.
03
Build & QA
Day 4–6. Code, integrate forms, tracking, tested on 10+ devices before launch.
04
Launch + Test
Day 7. Live. First A/B test fires within 2 weeks.
Questions
Landing pages, explained
Can't I just use my homepage?
Sure, and you'll pay 2–3x more per lead. Homepages target everyone from curious browsers to existing customers. Ad traffic needs one promise per visitor. Running ads to the homepage is like answering the door with your company phone book when someone rings for a specific service.
Do I need one landing page or many?
Rule of thumb: one per major ad angle or service. If you run ads for "emergency plumbing" and "drain cleaning" you need two pages — different headlines, different offers, different social proof. Typically clients start with 2–4 and scale as campaigns expand.
Will it match my branding?
Yes. We match your brand colors, fonts, logo, and tone — but we don't reuse your full site's nav, footer, or distractions. The page feels like you, but built for one job: convert.
How does it connect to my CRM?
Out of the box with HouseCall Pro, ServiceTitan, Jobber, HubSpot, GoHighLevel, Zapier, Google Sheets, and plain email. Form submissions hit your CRM + send you an SMS within seconds.
What does it cost?
Single landing page builds run $800–$2,000 depending on copy depth and integrations. We also offer a landing-page-a-month plan ($600/mo) for clients running active ad campaigns who need a steady pipeline of new variants to test.
Works Best With
A landing page is a weapon — point it at traffic
Build a page that actually closes
Free landing page audit — send us any page you're running ads to, we'll tell you what's killing your conversion rate and exactly what we'd fix.