Vertical-First Creative
All 9:16 (full-screen). Reels ads, Stories ads, carousel ads, and feed ads designed for thumb-stopping hooks within the first 2 seconds. 8–12 new creatives/month, minimum.
Instagram Ads
Instagram ads built for Reels-first attention
Instagram is where Chicago buyers kill time between meetings, in carpool, at the gym. Reels is where they discover new businesses. We produce vertical video, Stories, and Reels ads that stop the thumb — and we structure the funnel to convert attention into booked jobs.
Why Instagram
Instagram Reels is the #1 discovery engine for local buyers
Reels watches now account for 50% of time spent on Instagram. It's where Chicagoans discover the contractor they'd never have Googled, the restaurant they'd never have found, the trainer they didn't know they wanted. If your ads aren't vertical-native and thumb-stopping, they're invisible.
Instagram favors creators-feel content — authentic UGC, face-to-camera hooks, real before/afters — over polished studio ads. The good news: phones shoot better than studios did 10 years ago. The bar is scrappy-but-authentic, not professional.
Instagram also funnels well with Facebook ads — run them together to saturate Meta's ecosystem and squeeze every dollar of attribution.
2B+
Monthly active Instagram users
50%
Of IG time is now spent on Reels
30 s
Peak ad length for Reels performance
+23%
Lower CPL vs Facebook-only campaigns
What's Included
Instagram-native creative + campaigns
UGC Hooks & Scripts
We write scripts your techs, owners, or loyal customers can film in 20 minutes on a phone. Hook + problem + reveal + offer. Higher-performing than polished studio ads, every time.
Placement Optimization
Reels, Stories, Feed, and Explore — each placement tested and optimized separately. We don't let Meta auto-blend placements and bury the data.
Audience Layering
Chicago geo + interest + behavior + lookalikes of your best customers. We layer carefully enough that the audience is targeted but big enough that Meta has room to optimize.
Full-Funnel Retargeting
IG viewers who watched but didn't click → served a story. Clickers who didn't convert → served a testimonial. Past buyers → served upsell. Layered retargeting is where IG really wins.
CAPI + Pixel Tracking
Server-side Conversions API setup so iOS doesn't cost you attribution. Every click, lead, and purchase tracked back to the creative and placement that drove it.
How It Works
From creative brief to booked calls
01
Brief & Script
Week 1. Audience, hooks, and scripts locked. Client filming kit (ring light, phone mount) shipped if needed.
02
Produce
Week 2. First 8–12 Reels/Stories produced — edited, captioned, branded.
03
Launch & Test
Week 2. Campaigns go live across Reels, Stories, Feed. Learning phase starts.
04
Scale
Month 2+. Winners identified, scaled, retargeting layered. New creative weekly.
Questions
Instagram ads, answered
Should I run Instagram Ads or Facebook Ads?
Run both — they share Meta's Ads Manager. We run identical funnels on FB and IG, but tailor creative for each (longer form on Facebook, vertical hook-driven on IG). Combining typically reduces CPL 20%+ vs Facebook-only.
Do I need to be active on Instagram organically?
Helps but not required. Some of our best-performing clients have 400 followers and rely 100% on paid. That said, posting occasionally builds retargeting pools and social proof, so we encourage light organic presence.
Do you produce the Reels?
Either (1) you film scrappy UGC following our script, we edit — most cost-effective and highest-performing, or (2) we stock-video + branded graphic version, or (3) for select clients we coordinate pro shoots. Most Chicago home-service clients do option 1.
What kind of businesses work on Instagram?
Visual and discovery-friendly ones: home remodels, landscaping, cosmetic dentistry, boutiques, restaurants, personal trainers, real estate, event spaces. Less ideal: B2B-only, commodity services that compete purely on price.
How much should I spend?
$1,500–$3,000/month minimum for the learning phase to work properly. Instagram CPMs are slightly higher than Facebook, but CTRs on Reels are much higher, so CPL often lands similar or better.
Turn scrollers into customers
Free IG audit — we'll review your ad account, creative library, and landing pages and show you the fastest path to profitable scale.