Google Guaranteed Verification
Business registration, license check, insurance verification, background checks on you and every technician. We handle the paperwork, follow-ups, and approvals — usually 7–14 days total.
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LSA Management
The ads that show above every other Google result
Local Services Ads (LSA) sit at the very top of Google — above Map Pack, above PPC, above organic. And you only pay when someone actually calls or messages. We handle Google Guaranteed verification, budget pacing, and lead disputes so you get the maximum real leads out of every dollar.
Why LSA
LSA gets the first click — by design
When a Chicagoan searches "emergency HVAC repair," the first thing on screen is Local Services Ads. Three businesses with the Google Guaranteed green checkmark and a phone button. Most people call from there before scrolling. If you're not running LSA, you never existed in that decision.
LSA is pay-per-lead, not pay-per-click. You only pay when someone calls you or books through the ad — not when they just click around. Google charges $25–$60 per lead depending on category, vs. $150+ per click in PPC for the same keyword. Cheaper and higher-intent.
Catch: LSA requires background checks, insurance verification, and review management to stay on top. That's our job.
#1
Position on every LSA-eligible search
$25–60
Typical cost per lead
Free
If no one calls, you pay nothing
25%
Of home-service clicks now go to LSA
What's Included
Everything to get live and stay on top
Weekly Budget Pacing
LSA budgets burn fast. Set too high and you exhaust mid-week. Too low and competitors eat your spot. We pace weekly based on demand, capacity, and season — maximum leads at your cap.
Lead Dispute Management
Spam calls, wrong-service inquiries, tire kickers — each one can be disputed to get credited back. We listen to every call recording and dispute every invalid lead, typically recovering 15–25% of monthly spend.
Review Flow & Signal Optimization
LSA rank is heavily driven by review count and freshness. We integrate your LSA profile with our review-request system so Google sees weekly review velocity — a key LSA ranking factor.
Service Area & Category Targeting
We tune which Chicago neighborhoods, suburbs, and job types you appear for. Don't want emergency 2 AM calls? We exclude them. Want only premium installs? We filter for it.
Monthly Performance Reports
Leads, cost per lead, close rate, disputes credited back, rank position — one dashboard, plain English, actionable insights. Not a 40-page PDF nobody reads.
How It Works
From verification to live leads
01
Verification
Days 1–14. License, insurance, and background checks submitted. Google approves, badge goes live.
02
Launch
Day 14+. Services, service areas, hours, budget, and bidding strategy live. First leads usually within 72 hours.
03
Optimize
Ongoing. Weekly budget adjustments, daily review responses, constant dispute filing.
04
Scale
Once CPL stabilizes, we push budget to capture all demand in your service areas.
Questions
LSA, answered
Am I eligible for LSA?
LSA is available for ~70 service categories — plumbers, electricians, HVAC, roofers, lawyers, locksmiths, cleaners, and more. Chicago coverage is extensive. We'll confirm your category and market in the free audit.
How is LSA different from regular Google Ads?
Regular Google Ads are pay-per-click, run on specific keywords, and sit below LSA. LSA is pay-per-lead, triggers on broad service categories, shows above everything else, and carries the Google Guaranteed badge. We typically run both in parallel for coverage.
What does Google Guaranteed actually mean?
Google Guaranteed means Google backs the work up to $2,000 per job. If a customer is unhappy, Google refunds them. It's a massive trust signal — customers click your ad because Google is standing behind you.
How much should I budget?
$1,500–$4,000/month for Chicago home service categories. Less than that and you run out of budget too quickly, more than that in one market and you hit diminishing returns. We calibrate to your actual lead demand and close rate.
How many leads are real vs spam?
Typically 15–25% of LSA leads are disputable (spam, wrong service, wrong area). We listen to every recording and dispute — you get credit for invalid leads. Without active dispute management, you pay for all of them.
Works Best With
LSA is the top of the funnel
Show up first on Google — pay only when they call
Free LSA audit — we'll confirm your eligibility, estimate CPL for your market, and show you exactly how we'd launch.