Creative Production
Short-form video, image carousels, UGC-style testimonials, static graphics — we produce 8–15 fresh ad creatives every month so Meta's algorithm always has ammo to test with.
Chicago Meta Ads
Facebook & Instagram ads that turn scrollers into booked jobs
Google Ads catches people searching. Meta Ads catches people scrolling — before they even think to search. We run Facebook and Instagram campaigns that interrupt the feed, build demand, and fill your calendar with qualified leads from real Chicagoans.
Why Meta Ads
3 billion people are on Meta every month — including your next customer
Not everybody who needs a plumber is searching for one right now. Most are scrolling Instagram, watching a friend's story, or reading a Facebook group. Meta Ads put you in front of those people with context — a problem, a before/after, a social proof quote — so when they do need you, they already know your name.
Meta's targeting is unmatched for filling the top of your funnel cheaply. Age, ZIP code, homeowner status, interests, job title, lookalikes of your best customers — we can get absurdly specific about who sees your ads.
The catch: bad creative kills Meta campaigns instantly. You can't hide behind a Google keyword. The ad either stops the thumb or it doesn't. That's why we include creative production every month — not as an upsell.
3B+
Monthly active Meta users
2.5h
Avg daily time on social per user
78%
Of US adults on Facebook or Instagram
$0.97
Avg Chicago home-services CPC
What's Included
The full stack — creative, targeting, and the tracking to prove it works
Other agencies hand off creative to "your team" and blame you when CTR tanks. We build the ads, write the hooks, and own the result.
Audience Targeting
Chicago geo-targeting down to ZIP codes, plus interest stacks, lookalikes of your best customers, and custom audiences built from your CRM — so you stop paying to reach wrong-fit people.
Full-Funnel Retargeting
Visitors who didn't convert get a different ad with social proof. Cart abandoners get a limited-time offer. Past customers get a loyalty upsell. Funnel, not one-shot blasting.
Pixel & CAPI Setup
Proper Meta Pixel + Conversions API implementation so iOS 14+ privacy changes don't wreck your reporting. We track purchases, leads, and calls server-side where it matters.
Landing Pages
Dedicated landing pages built for each offer — the visitor from the Meta ad sees a page that matches the ad exactly. Mobile-first, form-simple, trust-loaded.
Weekly Creative Testing
Every week we launch new creative variants, kill losers, scale winners, and report what's driving leads. This is the part most agencies skip — it's also the part that makes Meta actually work.
Every Month, Included
What a real Meta retainer actually covers
Everything below is included. No "creative is extra" invoices at the end of the month.
8–15 new ad creatives/month — video, UGC, static, carousel
Weekly creative drops — not one monthly batch that burns out in a week
Full funnel setup — awareness, consideration, conversion, retention
Conversions API setup — server-side event tracking, iOS-proof
Daily budget & bid management — live eyes on spend, not auto-pilot
Audience research & refresh — exhaust one audience, we have three more tested
Dedicated landing pages per offer, included
Instant lead form setup for faster mobile conversions
Weekly performance report in plain English — not a PDF nobody reads
Slack or text access to your ad strategist — not a ticket queue
Our Process
From kickoff to scaling winning ads in 30 days
Meta takes a learning period. Here's how we get through it fast and move to profitable scale.
01
Strategy & Setup
Week 1. Audit your pixel, audiences, past results. Build funnel architecture, write initial ad scripts, plan first creative batch.
02
Creative & Launch
Week 2. Film/produce first 8–12 ad variants, build landing pages, set up conversions, launch first campaigns with controlled test budgets.
03
Learn & Iterate
Weeks 3–4. Kill losers fast, double down on early winners. We launch new creative every 7 days to avoid ad fatigue.
04
Scale Profitably
Month 2+. Winning campaigns get more budget, losers get cut, retargeting layers added. Smooth, compounding scale — not spikes and crashes.
Real Results
Numbers from active Chicago Meta accounts
Rolling averages — e-commerce clients run higher ROAS, local services run on lower CPL. Industry matters.
3.8x
Avg ROAS
$22
Avg Cost per Lead
+214%
Lead Volume Lift
10 days
To First Booked Job
Questions
Meta Ads, answered honestly
How much should I spend on Meta?
Meta's learning phase needs about 50 conversions per ad set per week to optimize properly. For most Chicago home service or local businesses that means $1,500–$3,000/month minimum in ad spend. Less than that and you're feeding Meta not enough data to learn from, and CPL stays high.
Is Meta better than Google Ads?
They do different jobs. Google captures existing demand ("I need a plumber now"). Meta creates demand ("I didn't know I needed a kitchen remodel — but that before/after looks great"). For most Chicago small businesses, the right answer is both: Google for bottom-funnel, Meta for top and retargeting.
Do you actually shoot creative?
Yes. We either (1) direct you to film UGC-style clips on your phone following our script and shot list, or (2) use stock and branded graphics, or (3) coordinate professional shoots for select clients. Creative is where Meta accounts win or lose, so we don't skip it.
Will iOS 14+ tracking issues hurt me?
Only if your agency doesn't know what they're doing. We set up Meta's Conversions API (server-side tracking), verify your domain, prioritize 8 events, and use UTM parameters aggressively. Our tracked conversions typically match CRM data within 5–10% despite iOS tracking loss.
How long before I see leads?
First clicks same day. First leads usually within 3–10 days depending on offer strength and audience. Stable cost per lead typically settles in by week 3–4 as Meta's learning phase completes for each ad set.
What if I already run Meta Ads myself?
Cool — we'll audit your account free. Usually we find 3–5 high-impact fixes (broken pixel, no CAPI, broad match audiences, creative fatigue) that lift performance quickly. If you're already crushing it, we'll tell you. If not, we'll show you exactly what we'd do differently before you commit.
Are there contracts?
Month-to-month after a 60-day initial period — that window is non-negotiable because Meta's learning phase and meaningful creative testing require at least 8 weeks to hit their rhythm. After that, cancel any time.
Dive Deeper
Facebook vs Instagram — we run both
Meta's two platforms share an Ads Manager but serve different audiences. Click through for the specifics.
Works Best With
Meta is one channel — run the whole system
Stop letting Facebook burn your budget
Free Meta Ads audit — we'll show you exactly where your account is leaking spend and what we'd fix first. No contract, no sales pitch, just a real look.