Full SEO Audit of Current Site
Every URL crawled, every ranking logged, every backlink mapped, every piece of content cataloged. Our "pre-redesign baseline" becomes our post-launch scorecard.
Home / Web Design / Website Redesign
Redesign & Migration
Modernize your site — without nuking your SEO
Most agencies launch a shiny new site and wreck your rankings in the process. Missing redirects, broken internal links, blown-up URL structures — traffic tanks 30–60% overnight. We do redesigns the boring-but-correct way: every ranking, backlink, and indexed URL preserved.
Why Redesigns Go Wrong
A redesign without a migration plan is a ranking massacre
A website is a collection of URLs. Google has indexed those URLs. Backlinks from other sites point at those URLs. When you redesign and those URLs disappear or change — without 301 redirects in place — every ranking tied to them resets to zero. It's the #1 reason "new websites" lose money for 6 months.
We treat the SEO migration as the project, not an afterthought. We map every old URL, plan every redirect, preserve every schema marker, and launch the new site with the exact rankings you had the day before — just on a better-looking, faster-loading, higher-converting site.
If your existing site is a slow Wix template or a 2014 WordPress build that nobody knows how to edit, the upgrade pays for itself in months. Just don't let someone do it without a migration plan.
-47%
Avg traffic loss on bad redesigns
6+mo
To recover rankings if botched
100%
Preservation rate on planned migrations
+62%
Avg conversion lift on our redesigns
What's Included
The full migration + redesign playbook
301 Redirect Map
Every old URL mapped to its new home — even URLs we're killing get redirected to the closest relevant page. Google hates 404s after a migration; we leave none behind.
Fresh, Modern Design
Custom design built around your services, customer, and conversion goals. Not a template. Mobile-first, fast, and on-brand from the moment it loads.
Speed & Core Web Vitals Fixes
The #1 win of any redesign. We target sub-2s load on mobile 4G and 90+ Core Web Vitals — which alone can boost rankings 5–15 positions on speed-sensitive terms.
Content Migration & Upgrade
Every blog post, service page, and location page moved — and rewritten where needed for keyword targeting. We don't just copy-paste. We improve.
Post-Launch Monitoring
For 90 days after launch we monitor rankings, crawl errors, and Core Web Vitals daily. Anything that slips gets fixed same-week.
How It Works
The zero-loss redesign process
01
Audit & Baseline
Week 1. Full SEO crawl, ranking snapshot, backlink map, content inventory, performance baseline.
02
Design & Build
Weeks 1–2. New design approved, pages built in staging, content migrated and upgraded.
03
Migrate & Redirect
Week 3. Redirects loaded, sitemaps updated, structured data verified, final QA across 20+ devices.
04
Launch & Monitor
Launch day. We submit to Search Console, monitor crawl status, and fix anything that slips for 90 days.
Questions
Redesigns, answered honestly
I'm on Wix / Squarespace / GoDaddy Builder — can you move me?
Yes. We migrate from every major builder. Most of those platforms are dead-ends for SEO and speed — once we move you, you'll typically see a ranking lift in 30–60 days purely from better performance and cleaner markup.
What about my WordPress site full of plugins?
Most small business WordPress sites are slow because of plugin bloat, not WordPress itself. Two options: (1) clean and modernize your existing WP site, or (2) migrate to a faster stack. We'll recommend based on what your site actually needs.
Will my URLs stay the same?
Where possible — yes. URLs that already rank and make sense get preserved. URLs that are problematic (dynamic parameters, weird slugs, deep nesting) get rewritten and 301-redirected. Google passes 99% of ranking authority through 301s.
How long will my rankings take to recover if they drop?
If we do the migration right, they shouldn't drop — or at most, dip 5–10% for 2–3 weeks before recovering to baseline and then climbing. Historically our redesigns net +20% to +80% traffic within 90 days.
Do I need to rewrite all my content?
No. We move existing content intact where it's working. Where pages are ranking for good keywords but under-performing on conversion, we rewrite for both. Where pages are dead weight (thin, duplicate, unindexed), we consolidate or delete-with-redirect.
Works Best With
Pair the redesign with a growth channel
Your site should get better with every redesign — not reset to zero
Free redesign audit — we'll tell you what's salvageable, what to kill, and exactly what we'd build.