Asset Library Production
15+ headlines, 5 long headlines, 5 descriptions, 15+ images, 5+ videos, logos, and sitelinks — produced per asset group. PMax eats creative; we feed it.
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PMax Management
Performance Max done right — AI that actually profits
Performance Max is Google's AI-driven campaign type that spans Search, Display, YouTube, Gmail, and Maps. Left on defaults, it burns budget on brand terms and junk placements. With the right signals, exclusions, and asset mix, it becomes the most efficient channel in your account.
Why PMax
Google's AI will find buyers you'd never find manually
PMax uses machine learning to serve your ads across Search, Display, YouTube, Gmail, Maps, and Discovery — picking the combinations that convert. When it works, it finds buyers in places you'd never have run ads manually. When it doesn't, it wastes budget on irrelevant placements and branded searches.
The difference is what you feed it. Audience signals, negative keywords, brand exclusions, conversion value, and a full asset library. Defaults + no supervision = expensive noise. Signals + weekly optimization = compounding efficiency.
For most Chicago small businesses, PMax is best run alongside dedicated Search and LSA campaigns — never as the only campaign type. We structure your account so they amplify each other instead of competing.
6+
Google surfaces in one campaign
15+
Assets per asset group for full coverage
30%
Typical budget cannibalization if unmanaged
+18%
Avg ROAS lift with proper signals
What's Included
The full PMax playbook
Audience Signal Building
Customer match lists, website visitor segments, lookalikes, and custom intent audiences. Signals tell PMax who your real buyers look like so it learns fast, not slow.
Brand Term Exclusions
Left unchecked, PMax will bid on your own brand name and claim "wins" that would've converted for free. We block brand terms so PMax only goes after incremental traffic.
Value-Based Bidding
We import conversion values — actual job size, LTV, margin — so PMax optimizes toward dollar value, not just lead count. The difference between "more cheap leads" and "more profit."
Placement Reporting & Exclusions
PMax hides placement data by default. We use scripts and Google's placement insights to pull what sites, apps, and videos your ads actually run on — then exclude the garbage.
Asset Group Strategy
One asset group ≠ one campaign. We segment by service, geography, and margin so you can see which products or regions are carrying the weight — and scale those specifically.
How It Works
From setup to scale
01
Architecture
Week 1. Conversion value model, asset group segmentation, audience signals, brand exclusions designed.
02
Produce & Launch
Weeks 2–3. Assets produced, imported, campaign launched with controlled tROAS target.
03
Learning Phase
Weeks 3–6. PMax learns. We monitor placements, kill obvious waste, feed in new signals.
04
Scale
Week 6+. Target ROAS achieved, budget scaled, new asset groups added to expand profitably.
Questions
Performance Max, answered
Is PMax right for my business?
PMax works well for businesses with clear conversion tracking, a decent asset library, and enough budget to feed its learning phase ($2K+/month typically). It's not ideal for businesses that can't track value accurately — you'll burn budget before the AI figures out what works.
Should I run PMax instead of Search campaigns?
No. Run both. Search captures bottom-of-funnel intent cheaply. PMax finds mid-funnel buyers across Display, YouTube, and Discovery. Run them side by side with brand exclusions so they don't overlap.
Why does PMax hide so much data?
Google's argument is that placement-level data isn't actionable when the AI makes the decisions. That's partially true. We still use every available report — placement insights, asset performance, search category reports — to steer the AI where it helps.
How is PMax priced?
Same as any Google Ads campaign — you pay Google directly per click/conversion. Our management fee is separate and covers strategy, asset production, and ongoing optimization.
Can PMax replace my marketing team?
No. PMax is a media buying engine — it needs creative, copy, landing pages, offer strategy, and audience signals, all produced by humans. Agencies who sell PMax as "set it and forget it" are lying.
Stop letting PMax drive itself off a cliff
Free PMax audit — we'll pull your search category reports, placement insights, and asset performance and show you exactly where your spend is leaking.