Creative Production
8–12 fresh ad creatives per month — vertical video, UGC testimonials, carousels, static graphics, before/afters. We shoot, edit, and caption so you're never waiting on creative.
Facebook Ads
Facebook ads that fill your calendar — not just your feed
Facebook is still the #1 paid channel for reaching homeowners, parents, and local decision-makers in Chicago. But only if you run it right. We handle creative, targeting, tracking, and testing so your ads bring booked jobs, not just vanity metrics.
Why Facebook
Facebook still reaches more Chicago homeowners than any other platform
Despite every takedown, Facebook's ad platform is still the most efficient way to reach homeowners, parents, and 35+ decision makers at scale. Instagram is younger. TikTok is for discovery. Facebook is where you book the remodel, the roof, the HVAC install — the big-ticket local services where the customer needs to trust you before they call.
Facebook's targeting is still elite. Homeowner status, ZIP code, life events (new home, new baby, wedding), income brackets, interests, job titles, lookalikes — nothing else gets this granular for local.
The catch: creative is the algorithm. A great hook on a plain video can outperform a glossy ad 10 to 1. We make enough creative every month to always have a new winner.
2B+
Daily active Facebook users
66%
Of US homeowners are on Facebook
35+
Avg age of high-LTV FB audience
$22
Avg cost per lead on our accounts
What's Included
Facebook ads end to end
Chicago Geo + Audience Targeting
ZIP code targeting, income bracket filters, homeowner status, life events, interest stacks, and lookalikes of your best customers — so every dollar goes to a real potential buyer.
Full-Funnel Architecture
Cold traffic → warm audience → conversion → retargeting. Visitors who didn't convert get shown social proof. Past customers get loyalty offers. Funnel, not one-shot blasting.
Pixel + Conversions API
Proper Meta Pixel + server-side Conversions API so iOS 14+ privacy changes don't wreck your data. We track purchases, leads, calls, and offline conversions back to Meta.
Instant Forms + CRM Integration
Native Facebook lead forms pre-fill user info so conversion rate doubles on mobile. Leads push directly to your CRM or SMS within seconds — no 24-hour Zapier delays.
Weekly Creative Testing
Every week: launch 2–3 new creatives, kill the losers, scale winners. Ad fatigue is the single biggest killer on Facebook — constant rotation is how we keep CPL flat.
How It Works
From launch to profitable scale
01
Strategy
Week 1. Offer analysis, audience research, creative scripting, funnel architecture, pixel/CAPI verification.
02
Produce & Launch
Week 2. First 8–12 creatives produced, campaigns launched with controlled test budgets.
03
Learn & Kill
Weeks 3–4. Kill creatives under threshold within 48 hrs. Scale winners. CPL stabilizes by end of week 4.
04
Compound
Month 2+. New creative weekly, expanded audiences, layered retargeting. Scale at stable CPL.
Questions
Facebook ads, answered
Does Facebook still work for local businesses in 2025?
Yes — but differently than 5 years ago. Broad interest targeting doesn't work anymore. Creative-led funnels, proper tracking, and constant testing do. Our Chicago home-service clients still get $22–$35 cost per lead consistently.
What's the minimum budget?
$1,500–$3,000/month in ad spend is our floor — below that Meta's learning phase never completes and CPL stays unstable. Management fee is separate and covers strategy + creative + optimization.
Do you film our ad creative?
We either: (1) direct you to film UGC-style phone clips following our scripts and shot list, (2) use stock + branded graphics, or (3) coordinate pro shoots for select clients. Most home-service clients win with scrappy, authentic UGC — not polished studio work.
Will Apple's tracking restrictions hurt me?
Only if your agency doesn't know what they're doing. We set up Conversions API correctly (server-side), prioritize 8 conversion events, and use UTM parameters aggressively. Tracked conversions typically match CRM data within 5–10%.
How is this different from Instagram Ads?
Instagram is still part of Meta — you manage both from the same Ads Manager. We usually run ads on both placements but produce creative optimized for each (longer-form video on Facebook feed, vertical hooks on Instagram Reels). See our Instagram Ads service for the other side.
Works Best With
Facebook is one feed — run the whole stack
Facebook should be filling your calendar — let's make it
Free Facebook audit — send us your ad account ID, we'll show you exactly what's bleeding and what to fix first.